Thus, it includes a blend of in-app purchases, in-app ads, and a subscription. To do this, Trivia Star relies on an increasingly popular strategy – hybrid monetization. Now, how do you monetize such an audience? It attracts trivia addicts and quiz heads looking to challenge their knowledge. Trivia Star is one of the most popular trivia games in the world. Hence, later on, there is a better chance they will make an IAP to revive their characters.
With this placement, the game shows players the value of the revival feature. Later in the game, it’s not that frequent. When players first start playing the game, they can commonly see this placement. This should boost the players’ competitive spirits. In the pop-up, players can see how many points they are missing to beat a certain player. On top of this incentive, the game includes another one. This placement appears as a pop-up, inviting players to continue playing the game.
In other cases, they can come back to life with rewarded video ads. Usually, they need keys (hard currency) to do this. Once they fail, they have to start all over again.įor this reason, one of the players’ favorite features in the game is the revival option. In this endless runner, the players’ main goal is not to screw up the run. When players see these comparisons, they are most likely to conclude that watching ads is the better option. They can get boosters either by spending their precious coins or just by watching an ad. They can also get some of them by watching rewarded video ads.Īs you can see in the image above, the game puts a choice in front of players. Usually, players can get extra boosters by spending coins. For example, hoverboards and score boosters. One of the things that help them with that is boosters. Subway Surfer players are always looking for ways to improve their skills. Instead, players are fully informed about the reward they will receive for watching the ad. If this were the case, some players would maybe end up disappointed with the reward. It does not just say “extra coins” or “free coins”. Right underneath, they can see exactly how much more they can get from watching a rewarded video ad.Įqually important, the ad comes with a clear value proposition. In it, players can see how many coins they’ve earned from the run. This placement appears in the same end-of-game screen as the first one. With this approach, there is no room for confusion. Oftentimes, we can see app store reviews from players who complain about not receiving the rewards from ads. This is a good practice because some players like to be 100% sure they received the reward. They know exactly what they need to do and what they will get in return.Īfter watching the ad, the game displays the reward. When players stumble upon an ad like this, they are completely aware of the benefit. Players can also clearly see the reward they can win by watching the ad – three keys. The placement comes with a clear Get Rewards description and a Watch Video CTA. After all, most of them are not going to stick with the game for a long time. This way, the game tries to monetize players as soon as possible. It comes up at the end of their first run. The first placement that players see appears very early in the game. Let’s go over some of the game’s numerous rewarded video ad placements. Īt the same time, both can also be earned by watching rewarded video ads. They are more valuable than coins, and players have a harder time earning them.īoth of these are sold as in-app purchases. The better they do, they earn more of the game’s soft currency – coins. In Subway Surfers, players need to get the highest personal score possible. This endless runner game by Kiloo and SYBO Games has been on the market for nine years already. How about we jump right into it? Subway Surfers In this article, I’m bringing you 16 rewarded video ad placements from different games that rule the top charts. Nowadays, rewarded video ads appear in all sorts of different genres, games, and placements. They are unobtrusive, optional, and a lot of players actually like them. Rewarded video ads are the most popular ad format in mobile games.
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